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United Way TV Commercials
'Act As One Now' Billboard
United Way
of Greater Rochester
The 2007-08 United Way of Greater Rochester (UW) advertising campaign was based on a strategy to convey the very dramatic issues we face as a community and focus on UW’s success in identifying and addressing them. Each ad had its own microsite and TV spot—giving UW a consistent message in all media.
This was created for Martino Flynn. Brenda Brodsky art director and Tim Downs creative director.